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Nexxus
Scaling branded content production with perfect accuracy.
Services:
Creative Technology, 3D Content, Art Direction, CGI Production, Motion, Adaptation-Ready Asset Systems
Overview
Collective partnered with Nexxus to build a premium, scalable CGI ecosystem for the Promend range — combining Digital Twins with high-end, sensorial content designed for speed, consistency and long-term reuse.
Challenge
Nexxus needed a premium, modular content system to support a fast-moving product communications pipeline — without relying on traditional shoots for every new asset. The ambition was to create a consistent world of high-end, sensorial product visuals that could flex across multiple SKUs, multiple formats (static + motion), and multiple content pillars, while staying true to Nexxus’ elevated brand cues.
Response
We created Digital Twins for the full Promend portfolio and developed an omnichannel, a premium, reusable CGI asset system around them — built to scale seamlessly across 9:16, 1:1 and 16:9. Output: 25 static assets 6 animations
Results
Speed to market
Cost
Consistent
