Premium 3D product storytelling built for scale across formats and channels
Services
Creative Technology, 3D Content, Art Direction, CGI Production, Motion, Adaptation-Ready Asset Systems
Challenge
Nexxus needed a faster, smarter alternative to traditional product shoots, one capable of supporting a fast-moving communications pipeline across multiple SKUs and formats without sacrificing premium quality.
The goal was a consistent, modular world of high-end, sensorial visuals for the Promend range (Oil, Shampoo, Mask and Refill Tube) that could flex across static and motion content, scale across product lines, and be built for long-term reuse, all while staying true to Nexxus’ elevated brand cues.
Response
We armed Nexxus with an AI-powered real-time pipeline built around 3D technology and NVIDIA Omniverse.
We created Digital Twins for the full Promend portfolio and developed an omnichannel, a premium, reusable CGI asset system around them – built to scale seamlessly across 9:16, 1:1 and 16:9, with outputs across 25 static assets and six animations.
Results
A future-proof content foundation for Nexxus — delivering significant value through Digital Twins + reusable CGI assets,.
Our work enables premium product storytelling at speed across the entire Promend range. We’re continuing to support the Nexxus team with a new project — applying reusable components from Promend Oil 2025 project, to help establish the next brand direction with greater speed and consistency.
2x
Speed to market
50%
Cost
100%
Consistency
