ChatGPT-4.0 isn’t a shortcut to consistent, brand-safe product imagery in Advertising
With the release of GPT-4.0’s new image-generation capabilities, there’s growing interest in how generative AI can be used in advertising. And while the results can be visually striking, they’re far from reliable when it comes to product representation.
The truth is, AI-generated imagery still falls short on accuracy, consistency, and brand control. It can create mood and context, but it can’t guarantee that your product looks exactly as it should – every time, across every output.
Digital product twins allow brands to maintain pixel-perfect consistency and streamline creative production at unprecedented speed and scale, and they can also be combined with AI workflows.
