MG
Helping MG redefine what electric means to drivers today.
Services:
UX, Digital Strategy, Experience Design, Web Build
Challenge
Trouble was, younger drivers weren’t seeing them that way.
So our task was to create a digital experience that made the MG offering (affordable, accessible electric driving) feel clear, credible and compelling.
We had to modernise MG.
Response
The new site was built around practical tools: pricing calculators, part exchange functionality, live chat and smart vehicle guides. It made the EV experience feel accessible and empowering, turning curiosity into conversion, and putting MG back into the driver’s seat for a new generation of drivers.
Results
Increase in test drives
Increase in web traffic
Decrease in dealer searches
Increase in dwell time
