Axe
Scaling branded content production with perfect accuracy.
Services:
Creative Technology, 3D Technology, Digital Twins, Design, Automation
Challenge
With dozens of products and variants to support, Axe’s global content demand is huge and constant.
They needed to reduce the cost, complexity and carbon of traditional production, while improving quality, consistency and speed-to-market to achieve a smarter pipeline that could handle localisation, variation and re-use at scale.
Response
By creating a single source of truth, a digital twin master file, we gave Axe assets that could be used, tweaked, adapted and reused across campaigns, markets, and moments.
From styling and angles to lighting and motion, the real-time creative interface gave Axe total flexibility, slashed turnaround times, and unlocked continuous improvement with every new brief.
Results
Speed to market
Cost
Consistent
