EE
Supporting EE’s mission to become the UK’s #1 gaming destination.
Services:
Creative Technology, 3D Design, Real-Time Production, AI, OOH
Challenge
To support the launch of the EE Game Store, we were asked to build four stylised 3D worlds inspired by iconic game genres, in just four weeks.
The builds needed to work for static, motion and event assets, and overcome the usual time and budget constraints of complex 3D production.
Response
By working live with partner agencies and using real-time feedback loops, we streamlined collaboration, pushed creative boundaries, and hit the deadline without compromise.
Post-launch, we evolved the work further, combining AI and design to create dynamic QR code portals that transported users directly to the Game Store via scannable event moments.
Results
4 weeks, 4 worlds
Print, motion and events
QR activation portals
