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Producing an immersive 3D billboard for a major product launch

Google Pixel

Showcasing Pixel 9’s design innovation with real-time technology

  • Challenge
  • Response
  • Results
Google Pixel
Showcasing Pixel 9’s design innovation with real-time technology

Services:

Creative Technology, 3D Production, Animation, Real-Time, Digital Twins

Challenge

Google wanted a jaw-dropping billboard moment for Pixel 9, in just three weeks.

We were asked to create a massive-scale anamorphic 3D billboard for Pixel 9 in Westfield Paris, featuring statics, animation, sound and style, fast.

The deadline was tight, the expectations high, and the visibility huge. Pixel 9 needed a launch moment that would cut through, impress in person, and could be adapted for future use.

Response

We armed Google with a full 3D digital twin of the Pixel 9 and an adaptive environment designed to maximise impact on-screen

Built using real-time workflows, the creative process allowed for rapid iterations, live collaboration, and playful exploration of textures, lighting and backgrounds.

The result was an immersive, hyper-real experience that mirrored the Pixel’s tech sophistication and delivered visual stand-out from every angle.

Results

Axe achieved real cut-through
A future-proof system that delivered scale, control and speed

3-week

Delivery on time and beyond expectation

High-impact

Visibility in key retail zone

Pixel-perfect

Digital Twin

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