Zipcar
Driving app usage and brand visibility among young Londoners.
Services:
Creative, Strategy, Production, Film, OOH, Digital
Challenge
Zipcar wanted to own London’s summer without sounding like everyone else.
The audience was smart, time-poor, and already overwhelmed by ‘plandemonium’.
We had to stand out and convert, fast.
Response
From films to OOH and digital, our creative showed every version of a London summer, all made easier with Zipcar.
The line 'Here for however you summer' gave the brand flexibility to speak across formats, supported by a big, green branded bus that took the message to the streets.
Results
Increase in clicks
Increase in new app users and applications
Web traffic boost
CPM on paid social
