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Creating a cross-market digital activation to elevate family stays

Novotel

Making play part of the experience across 70+ countries.

  • Challenge
  • Response
  • Results
Novotel
Novotel needed a family-focused way to activate their Hide&Seek campaign across Europe. One that was fun, inclusive, and easy to use in-hotel.

Services:

Strategy, Experience, Design, Build, Content

Challenge

We were challenged to bring a family campaign to life in a way that could engage thousands of kids and parents, across borders and languages, without relying on specific devices or downloads

The solution had to feel joyful, frictionless, and scalable, something that could live both on-site and online while elevating the brand experience at Novotel hotels throughout Europe.

 

Response

We armed Novotel with a multi-market digital activation using QR-triggered web games that kids could access directly from posters and printed menus

Having unearthed a set of archive characters, we brought them back to life, reimagining the crew into a Hide&Seek adventure led by “Novo,” the new mascot.

From visual storytelling and animation to intuitive UX and game design, we created a character-based experience that felt fun, natural, and built for families, no app, no downloads, no barriers - available to play in 8 different languages.

Results

Immersive experience and boosted interaction
The campaign brought real engagement, online and on hotel floors.

3k+

Families engaged

70+

Countries played in

67%

Engagement rate

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